i'm jon haber of alto music. i've been around music my entire life. this is the first alto music i opened when i was 24. my business is all about getting music into people's hands. letting someone discover how great music is, is just an awesome thing. and the plum card from american express open helps me do that. i use it for as much inventory as i possibly can. from picks...to maracas... to drums... to dj equipment... you name it, i can buy it. and the savings that we get from the early pay discount on those purchases has given us money to reinvest back into our business and help quadruple the size of our floor space. and the more we expand, the more space we have for instruments and musicians to come play them. rock n roll will never die. how can the plum card's trade terms get your business booming? booming is putting more music in more people's hands. [ male announcer ] introducing mio. a revolutionary water enhancer. add a little...add a lot. for a drink that's just the way you like it. make it yours. make it mio. but afraid you can't afford it?